Allsteel relocating showroom to Chicago’s Fulton Market
by Margaret Hurlbert
January 21, 2023

MUSCATINE, Iowa–Jan. 17, Allsteel announced they will relocate their showroom and sale office, currently at 2210 Second Avenue in Muscatine, to Chicago’s Fulton Market neighborhood. Though the move will change the spaces Allsteel uses to market their office furniture, officials say the change will not impact current jobs in Muscatine.

After years of having their showroom and sales office in Muscatine, Allsteel elected to move this facility to Chicago to pursue new business opportunities. Vice President of Member and Community Relations Sara Nichols detailed: “Allsteel’s showroom presence in Chicago has been long standing. We are making new investments in an Experience Center in the up-and-coming Fulton Market area and are excited to be investing in the capabilities that our stakeholders need, allowing them to easily navigate the process of buying office furniture. Our sales team, located in Chicago, will use this new space as well.”

Allsteel President Jason Hagedorn considered the step, which will include the creation of a new Experience Center featuring interactive ways for people to explore Allsteel’s furniture before purchasing it, a positive step for the company. “As we look at how our brand has evolved, and at the large-scale initiatives we’ve mapped out, we’ve prioritized repositioning our investments to focus where our clients need us and want to interact with us,” he said in a news release.

Allsteel will move the location of their showroom and sales office to a new Experience Center in the Fulton Market neighborhood of Chicago. Photo by Margaret Hurlbert.

As this transition takes place, Nichols stressed that the move would affect the location of Allsteel’s showroom and sales office but not the jobs of those who work in the current space in Muscatine. “There are no personnel moves related to our sales office and Muscatine showroom,” she emphasized: “The members who are working in the current Allsteel building will move to one of the other buildings on the HNI Campus in Muscatine. The reset of our corporate campus allows us to deliver an exceptional workplace experience for our members with the right people in the right places.” She added, “We will only move our sales office and showroom to our new Experience Center in Fulton Market in Chicago.”

Allsteel plans to finish their Experience Center and move operations out of the showroom and sales office in Muscatine in the first quarter of this year. Allsteel plans to put the building in Muscatine up for sale, allowing another business or individual to give it new purpose.

Throughout these changes, Nichols stated Allsteel would continue to invest in their members in Muscatine. “As an HNI company, it is our goal to create the best workplace experience for our members, regardless of their location,” she said. “We will continue to support and build the Muscatine community and the surrounding area.”

After the relocation of Allsteel’s Muscatine sales office and showroom to Fulton Market in Chicago, the Muscatine building, which previously housed the sales office/showroom, will serve a new purpose. Instead of being used by Allsteel, the building will be put on the market for potential buyers in early 2023. Allsteel officials have announced that the building will no longer be utilized by the company after the move. Therefore, its future use will depend on the buyer’s intentions and plans for the property.

Residents can easily find more information about Allsteel and its offices by visiting the official website at www.allsteeloffice.com. Allsteel already boasts a number of client experience centers in major cities such as Boston, Los Angeles, New York, San Francisco, and Washington D.C.

Extra Insights

What is Allsteel’s new Experience Center in Fulton Market?
Allsteel President Jason Hagedorn mentioned the new Experience Center in Fulton Market, suggesting that it is a significant investment and a strategic move to meet client needs and enhance customer interactions.

What is Allsteel’s perspective on the evolving workplace?
Allsteel President Jason Hagedorn stated that Allsteel has an expanded perspective on the evolving workplace, implying that they have a unique understanding or approach to the changing nature of work environments.

What areas are Allsteel prioritizing their investments in?
Allsteel President Jason Hagedorn mentioned that Allsteel is prioritizing their investments in critical areas where their clients need them most, suggesting a focus on meeting client demands and enhancing client interactions.

What large-scale initiatives have Allsteel mapped out?
Allsteel President Jason Hagedorn stated that they have prioritized repositioning their investments to focus on large-scale initiatives, implying that they have strategic plans or projects in progress.

How has Allsteel’s brand evolved?
Allsteel President Jason Hagedorn mentioned that they have looked at how their brand has evolved, indicating that there have been changes or developments in their brand positioning.

Will any jobs be affected by the move?

According to Allsteel officials, the move of their showroom and sales office will not result in any personnel changes or job losses. As this transition takes place, it is important to note that the location of Allsteel’s showroom and sales office will be affected, but the jobs of those currently working in the Muscatine facility will remain secure. All members currently working in the Allsteel building will be relocated to another building on the HNI Campus in Muscatine, ensuring continuity in their roles and responsibilities. This move allows Allsteel to optimize their corporate campus, delivering an exceptional workplace experience for their members by placing the right people in the right places. The only relocation that will occur is the sales office and showroom, which will be moved to the new Experience Center in Fulton Market, Chicago. Therefore, it can be confirmed that no jobs will be affected by the move, providing reassurance to the employees of Allsteel.

Where is the current Muscatine sales office and showroom located?
The current Muscatine sales office and showroom is located in Muscatine.

What will the new location in Chicago be called?
The new location in Chicago will be called the company’s newest Experience Center.

When did Allsteel officially announce the relocation?
Allsteel officially announced the relocation on Tuesday.

 

 

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