Alzheimer’s, Brain Awareness Month comes to Muscatine

Margaret Hurlbert
Margaret Hurlbert
Margaret Hurlbert works as the Editor of Discover Muscatine Newspaper.

Muscatine Living

MUSCATINE, Iowa–Alzheimer’s and other dementias affect numerous Iowans and the people who take care of them, including many people in Muscatine County. Currently, the Alzheimer’s Association Greater Iowa Chapter estimates more that 66 thousand Iowa residents have Alzheimer’s or another dementia and more than 73 thousand friends and family members serve as their caregivers. To raise awareness about these diseases, connect people with the resources they need, and bring in funds for research and local support, the Alzheimer’s Association and its local representatives encourage everyone in Muscatine to go purple for Alzheimer’s and Brain Awareness Month this June.

Though Alzhemier’s and other dementias affect people year-round, the Alzheimer’s Association chose June as their month to especially bring people’s attention to Alzheimer’s and other dementias and to spread hope by working to find more effective treatments and eventually a cure for these conditions. The timing perfectly coincides with the Longest Day events, held on the summer solstice to shed light on the darkness of Alzheimer’s and other dementias on the day with the most light.

So far, several businesses in Muscatine have pledged to go purple this June, decking out their buildings with purple décor or lighting it up with purple lights and having employees wear purple on a specific day to show support. Currently, Impact Fitness & Nutrition, the Muscatine Center for Social Action, Muscatine Power and Water, and Senior Resources have announced they will go purple this month and others may well join them too. The City of Muscatine plans to go purple as well, lighting up the Norbert F. Beckey Bridge with purple lights from June 17 to 21.

Even if your workplace does not plan to go purple, Alzheimer’s Association Iowa Chapter Communications Director Lauren Livingston encourages individuals to do so. At home, people can turn their houses and yards purple, putting up purple lights, planting purple flowers, or even making flowers out of purple paper and putting them in the window. On June 21, people can wear any purple clothing or accessories they have in support of the Longest Day. Livingston urges people to share how they went purple on social media, tagging @alziowa and using the hashtag #ENDALZ to show their support.

Though the Muscatine Walk to End Alzheimer’s will not take place until September 23, anyone who would like to participate may sign up now, either as an individual or a team. by visiting the Alzheimer’s Association’s website. People may also reach out to someone who has already signed up to walk and donate at any time, as the Alzheimer’s Association will accept donation’s for this year’s walk at any time through the end of the year.

With Alzheimer’s and Brain Awareness Month already underway, Livingston encourages people to educate themselves more about Alzheimer’s and other dementias and where they can get care and support by visiting the Alzheimer’s Association of Iowa’s website. “Our website is a huge wealth of information,” she emphasized.

Livingston would also like to see people take the time to show their support and donate to the Muscatine Walk to End Alzheimer’s. “It’s hard to talk to someone and not fine someone who has been affected by Alzheimer’s and dementia,” she said.

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