Gov. Reynolds releases statement on COVID-19 public service announcement

This content provided by the Office of the Governor of Iowa, Kim Reynolds as a press release.

DES MOINES- Today, the Auditor released a report on a special investigation of the “Step Up, Stop the Spread” public service announcement campaign that occurred in November 2020, the height of the Coronavirus (SARS-CoV-2), or COVID-19, Pandemic in Iowa. The campaign was designed to raise public awareness in order to slow the spread of COVID-19. 

“I’m proud of the Step Up, Stop the Spread” public service announcement,” Gov. Reynolds said. “I felt it was important for me and other leaders to address Iowans during the height of the pandemic. And the law clearly allows it.”

In his report, the Auditor claims the Governor mishandled CARES Act dollars by using those funds for video advertisements containing the likeness, voice, or name of the Governor in violation of Iowa Code section 68A.405A.

That statute reads, in part:

“Except as provided in sections 29C.3 and 29C.6, a statewide elected official or member of the general assembly shall not permit the expenditure of public moneys under the control of the statewide elected official or member of the general assembly, including but not limited to…”

The auditor’s report ignores the opening clause: “Except as provided in sections 29C.3 and 29C.6.” That is a significant error, as 29C.6 relates to the powers and authority of the Governor during a public health disaster emergency.

The Step Up, Stop the Spread campaign promoted social distancing and mask-wearing in November 2020, which was the peak of positive cases of COVID-19 in Iowa. Hospitals and health care facilities were filling with patients being treated for COVID-19. And significantly, the Governor’s Public Health Proclamation of Disaster Emergency mandated (in certain situations) mask-wearing and required social distancing. 

Promoting the requirements and recommendations of a disaster proclamation in a public awareness campaign is a clear example of the public-emergency exemption in Iowa’s image-and-likeness statute. And in case of any confusion, Section 29C.6(10)–which, again, is specifically mentioned in section 68A.405A– provides for the use of “all available resources of the state government as reasonably necessary to cope with the disaster emergency and of each political subdivision of the state.”

“Auditor Sand didn’t once ask to meet with our team regarding his concern or his investigation. If he had, we would have pointed him to this essential part of the law that he clearly missed,” said  Chief of Staff Sara Craig.

Any competent reading of the plain language of state code would have acknowledged the role of the Governor in promoting an emergency order. Neither the Governor’s Office nor the Iowa Ethics & Campaign Disclosure Board were consulted prior to the issuance of Auditor Sand’s report. If that had happened, anyone within those offices could have directed the Auditor to the plain language of Iowa’s image-and-likeness statute and pointed out that, during a disaster emergency, the Governor may address Iowans in a public service announcement.


This content provided by the Office of the Governor of Iowa, Kim Reynolds as a press release.

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As Iowa’s 43rd Governor, Kim Reynolds is determined to make sure that Iowa’s success is every Iowan’s success. Whether it’s preparing Iowans for cutting-edge careers, fighting for education, improving healthcare and mental health access, or empowering our rural communities, Kim’s priorities are making a difference in all four corners of the state. Her vision keeps Iowans at the center of all decisions, especially in the area of fiscal responsibility. Kim knows that when Iowa taxpayers are able to keep more of their money, great things happen. She also believes in redemption. Kim’s justice reform initiatives carefully balance second chances with victim rights. As Governor, Kim’s strong voice for international trade, agriculture, and advanced manufacturing is opening new markets and maintaining relationships with leaders in China, Mexico, Canada, Israel, Thailand, Vietnam, the Philippines, Germany, Brazil and Argentina, to name just a few. Although she’s traveled the world telling Iowa’s story, Kim is still a small-town girl at heart with common-sense values. These principles are reflected in the Governor’s Empower Rural Iowa initiative and Future Ready Iowa. At age 57, Kim earned a bachelor’s degree from Iowa State University. Then, nearly two years later, on Nov. 4, 2018, she was elected by Iowans to become their first woman Governor. Family means everything to Kim and her husband, Kevin. They have three daughters (Jennifer, Nicole and Jessica) who are happily married, and Kim and Kevin love spending time with their 10 very active grandchildren.