41.6 F
Thursday, June 30, 2022

Track your small farm marketing costs with this toolkit

ISU Extension and Outreach
ISU Extension and Outreach reliable information about agriculture, 4H programs, food and nutrition, and family sciences. ISU Extension and Outreach has an office in Muscatine.

Muscatine Living

By Emily Coll—Iowa State University Extension and Outreach

The Market-Based Enterprise Budgets Toolkit can help small and specialty farmers budget effectively.

AMES, Iowa – Small farmers and specialty crop growers often receive a higher price for their products compared to commodity crops. Direct marketing and niche markets usually lead to higher returns per unit.

But, is growing specialty crops more profitable? The answer depends on many factors, including the total cost of marketing. To help producers track their cost of marketing, the Farm, Food, and Enterprise Development Program at Iowa State University Extension and Outreach has developed the Market-Based Enterprise Budgets Toolkit.

The toolkit contains sample marketing budgets for 10 crops or enterprises and allows producers to enter and track their numbers. Included are costs like packaging and labeling, delivery and mileage, and labor.

Each crop in the toolkit includes a free, downloadable Excel budget workbook that farmers can use to enter their own farm’s information for analysis.

“The intent of the toolkit is to help specialty growers understand their costs a little better,” said Emily Coll, program coordinator with Farm, Food, and Enterprise Development at ISU Extension and Outreach. “The toolkit provides farmers the information they need to determine what sales market outlets to further develop or reduce, and how a basic change in production practices can influence their bottom line.”

Coll said it’s common for specialty growers to not track marketing costs. “They’re getting a higher cost per unit when they sell at a direct consumer market, but their transaction costs are often much higher,” she said.

So far, budgets are available for vegetable, flower and herb transplants, asparagus, high tunnel mixed greens, greenhouse basil, greenhouse butterhead, high tunnel tomato, green beans, sweet pepper, scallions, and carrots.

The budgets were developed through a study of participating farmers who voluntarily shared their numbers. Coll said additional crops will be added to the toolkit in 2020.

Specialty crop farmers can help expand the toolkit by volunteering to participate in the study. For more information about the toolkit, or partnering with the study, contact Coll at 515-296-0586 or [email protected].

Latest News

Goodwill Helms Career Center offers job search assistance

MUSCATINE, Iowa--Whether people have started the search for their first job, would like to change careers, or reenter the...

More Articles Like This

Muscatine Today

MTS- Brandon is here to talk about Fat Cat

Today on the show Scott Schultz from Impact Fitness and Nutrition is here to talk about more healthy fitness tips. Then if you are looking to get your car cleaned up from the winter listen to today's show to learn about a business in town that can help you with that and more..... Thank you to our show sponsors: Harpers Cycling and Fitness, Beckey Insurance, Muscatine Power and Water, RIVO Plumbing and Heating, ImpactLife Blood Center, Lutheran Living, Toyota of Muscatine, Impact Fitness and Nutrition, Sun Tan City Muscatine, Real Estate Resource Associates, UnityPoint Health Trinity Muscatine and Hy-Vee Muscatine #muscatinetodayshow #goodmorningmuscatine #KindnessIsFree

DMSN Broadcasts

Manta Rays Swim

Join us as the Muskie Boys Basketball team hosts the North Scott Lancers! Watch Your Way: DiscoverMuscatine.com Discover Muscatine Facebook Discover Muscatine YouTube DiscoverMuskie Twitter Muscatine Power and Water Cable Channel 3 Brought to you by Muscatine Power and Water, Muscatine Lawn and Power, Hy-Vee, Bayer of Muscatine, First National Bank of Muscatine, Affordable Metal Manufacturing, Eastern Iowa Power Washers, Arty’s Ice Cream and Grill, Rivo Plumbing and Heating, Riots and Rebelle’s Salon, Bickford Senior Living, Let’s Eat, Muscatine Community Y and the Youth Sports Foundation. #DMSN #MuskieSports #Muscatine #MuskieSchools #basketball #prephoops #prepbasketball

Talk of the Town

People you should know: Mobile food pantry volunteers!

The River Bend Mobile Food Pantry is held 11 months out of the year in the parking lot of the Muscatine Community School District's...

Muscatine Area News

Goodwill Helms Career Center offers job search assistance

MUSCATINE, Iowa--Whether people have started the search for their first job, would like to change careers, or reenter the workforce after taking time away...