WEST LIBERTY, Iowa–“My three children and I were at the summer children’s festival downtown West Liberty a few years ago. That’s when I felt it for the first time, that I wanted to work in the community that I lived in. The local businesses here showed so much pride in the community and that really inspired me to open up my own small shop,” recalls Rachel Morrison, owner of West Elle Salon and Boutique. Over the past year, her thoughts about opening a business have turned into reality. Though not always an easy journey, Morrison takes pride in West Elle’s success in its first year and invites the West Liberty community to celebrate with her this October.
With the help of fellow stylists Josh and Sharla, West Elle offers hair cuts, coloring, styling, smoothing treatments, and facial waxing. Additionally, Sharla gives manicures and hopes to begin offering pedicures in the future.
To complement their salon services, West Elle’s boutique features a variety of high quality offerings. For those looking for hair care products to use at home, West Elle features a variety of Davines formulations. In Morrison’s words, “these products use ingredients of natural origin, and are generated with renewal energy and packaged using minimal impact, inspired by the ideal of sustainable beauty, the unity between beauty good.” Morrison stocks these products and uses them in her salon because she considers them both effective and ethical choices: “I not only love the philosophy behind Davines but also the way it works in the hair! Sustainable beauty can improve our lives and the world around us,” she added.
Along with their beauty products, West Elle’s boutique also stocks an assortment of seasonal clothing. The range of shirts, sundresses, cozy sweaters, and more offer versatile choices for those looking for something to wear on a night out or just around the house.
Though starting a business during a pandemic has had its share of difficulties, Morrison has enjoyed the opportunity to connect with old clients and new friends in a space of her own. “This last year has been a roller coaster to say the least,” shared Morrison: “We’ve done the work and have barely had time to pause and look back at what we’ve accomplished, until someone pops in to say, “glad you’re here, love having this in town.’ Those little words of encouragement make it all worth it and look forward to what the future holds here.”
To celebrate West Elle’s first year in business and to thank all the customers who have helped make it a success, Morrison will hold an open house Oct. 3 from 10 a.m. until 2 p.m. Guests can enter prize drawings, shop special sale prices, and receive a free to-go dessert with any purchase. Morrison also hopes the open house will welcome anyone who has considered giving West Elle a try. “We really want you to feel comfortable here at West Elle–we love to make you look and feel your best!”