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Saturday, July 24, 2021

    Make it Muscatine: Color Lyft Productions

    Margaret Hurlberthttps://discovermuscatine.com
    Margaret Hurlbert works as the Editor of Discover Muscatine Newspaper.

    Muscatine Living

    MUSCATINE, Iowa–When you think of video production, getting the best shots, mixing sound, and adding effects come to mind as important parts of the job. For Color Lyft Productions owner Ryan Broderson, telling the stories of his clients and their communities stands out as the most meaningful part of his work. “My favorite part of what I do is being able to tell people’s story, whether a small business, big corporation, or a non-profit,” he explained. “I grew up in Muscatine so I love to showcase the beauty and history with elegance through cinematic motion pictures.”

    In 2019, Broderson started Color Lyft Productions to allow him to focus on producing videos full time. He came up with the name while thinking about how he used editing software to bring the stories he presented to life. “I loved seeing how enhancing the colors of a video seemed to make it come alive,” Broderson elaborated.

    Color Lyft Productions provides both video production services and video editing services to businesses throughout the area. Broderson works with companies both big and small, as well as non-profit organizations, and invites anyone looking to make a video to get in touch with him using the Color Lyft Productions Facebook Page, emailing him at [email protected], or calling him at (563) 571-5347. “I would encourage members of the community to reach out to me for their video production needs because I’m easy to work with and I have a passion for making high quality videos,” he shared. Broderson will also create smaller productions, such as wedding or event videos, by request.

    After about a year and a half in business, and countless hours making videos for all sorts of organizations, Color Lyft Productions joined the Greater Muscatine Chamber of Commerce and Industry. Broderson hoped that by forming this partnership, he would find more opportunities to help Muscatine residents, small businesses, and corporations tell their unique stories to the world. “I joined The Greater Muscatine Chamber of Commerce and Industry to network with fellow business owners and build more relationships with those in my community,” stated Broderson.

    As the COVID-19 pandemic continues to challenge businesses and individuals to get their message out and host events virtually, many in Muscatine County will turn to or keep using video as a way to market themselves and mark important milestones. Broderson looks forward to helping facilitate these needs for many different entities in the county and to making sure that the stories of the Muscatine area continue to spread and persist into the future. “There are so many stories yet to be told in Muscatine and I look forward to the opportunity to tell them,” he said.

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