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Wednesday, July 28, 2021

    MPW partners with ICAN to deliver local TV ads

    Muscatine Power &Waterhttps://www.mpw.org
    Muscatine Power and Water (MP&W) is a customer-driven, not-for-profit municipal utility, established by the community for the purpose of serving the community responsively, competitively, and responsibly. MP&W provides reliable electricity, high quality water, and state-of-the-art communications services, including Internet, TV, and phone services, to businesses and homes throughout the Muscatine community at rates below state and national averages with outstanding customer service. MP&W is locally controlled and operated for the benefit and betterment of the community.

    Muscatine Living

    MUSCATINE, Iowa–Muscatine Power and Water (MPW) launched a new advertising partnership in March, modifying the way it sells and places local television spots on its TV system serving viewers in Muscatine, Fruitland, Wilton and Mediapolis. The Iowa Cable Advertising Network (ICAN) will began managing MPW’s advertising inventory March 1.

    “This is an exciting opportunity for both MPW and our local advertisers,” said Erika Cox, MPW Customer & Technology Experience Director: “With ICAN’s experience and high-tech tools, we’ll be able to insert advertising on more channels, with even more precise targeting for customers. ICAN will be handling the technical aspects of ad insertion as well as billing going forward. The great news is that our own Warren John Schwandke will continue to be your local sales rep.”

    Cox added that ICAN also has a national and regional advertising sales force that will bring new advertising revenue to MPW TV from the outside, strengthening the Communications Utility’s financial position: “MPW was facing a major investment in new ad insertion hardware and software this year because the current system was end of life. After exploring our options, MPW leadership chose the ICAN solution which is practically turn-key.”

    Headquartered in nearby Marion, ICAN is privately owned by Andy Pepper, a cable TV advertising veteran who created a network that delivers advertising to over 100,000 homes across Iowa and the upper Midwest. ICAN partners with statewide fiber networks, independent telephone companies and municipal TV providers like MPW, to air television commercials for local advertisers in high-impact programming.

    Pepper noted that ICAN does not just take orders from national advertisers, “We’re advocates for brick-and-mortar businesses and show them how they can grow with affordable television advertising.”

    The MPW-ICAN partnership will increase the number of insertable channels from 15 to 24 initially, including several high-profile sports networks like Big Ten, NBC Sports and FS1, plus top entertainment channels like Bravo, Hallmark and TLC, even the Weather Channel.

    Interested advertisers can continue to contact Account Representative Warren John Schwandke at 563-262-3438 or [email protected]. Learn more about ICAN at icanadvertising.com.

    This content has been provided via press release or other notification systems to Discover Muscatine. It is being re-published as a resource for the Muscatine community and has not been vetted or edited by our staff. All questions regarding this content should be directed to the contributor.

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