MUSCATINE, Iowa–Muscatine Power and Water (MPW) launched a new advertising partnership in March, modifying the way it sells and places local television spots on its TV system serving viewers in Muscatine, Fruitland, Wilton and Mediapolis. The Iowa Cable Advertising Network (ICAN) will began managing MPW’s advertising inventory March 1.
“This is an exciting opportunity for both MPW and our local advertisers,” said Erika Cox, MPW Customer & Technology Experience Director: “With ICAN’s experience and high-tech tools, we’ll be able to insert advertising on more channels, with even more precise targeting for customers. ICAN will be handling the technical aspects of ad insertion as well as billing going forward. The great news is that our own Warren John Schwandke will continue to be your local sales rep.”
Cox added that ICAN also has a national and regional advertising sales force that will bring new advertising revenue to MPW TV from the outside, strengthening the Communications Utility’s financial position: “MPW was facing a major investment in new ad insertion hardware and software this year because the current system was end of life. After exploring our options, MPW leadership chose the ICAN solution which is practically turn-key.”
Headquartered in nearby Marion, ICAN is privately owned by Andy Pepper, a cable TV advertising veteran who created a network that delivers advertising to over 100,000 homes across Iowa and the upper Midwest. ICAN partners with statewide fiber networks, independent telephone companies and municipal TV providers like MPW, to air television commercials for local advertisers in high-impact programming.
Pepper noted that ICAN does not just take orders from national advertisers, “We’re advocates for brick-and-mortar businesses and show them how they can grow with affordable television advertising.”
The MPW-ICAN partnership will increase the number of insertable channels from 15 to 24 initially, including several high-profile sports networks like Big Ten, NBC Sports and FS1, plus top entertainment channels like Bravo, Hallmark and TLC, even the Weather Channel.
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