New national “This Is Iowa” ad inspires people to visit, live and work in Iowa  

This content provided by the Office of the Governor of Iowa, Kim Reynolds as a press release.

DES MOINES – Today, the state of Iowa announced the debut of a nationally televised commercial that will introduce the state, and its unmatched quality of life, to a national audience. The 30-second spot is a natural next step in the evolution of the “This is Iowa” initiative, which encourages people to visit, live and work in the state. The spot will air on cable, online and through connected/streaming services later this week.  

“Whether it’s The Field of Dreams Game or the Iowa State Fair, we have only begun to tell Iowa’s story,” said Gov. Reynolds. “Our state has been recognized nationally as the #1 state for opportunity, by U.S. News and World Report, and Iowans are the best people you will ever meet. Through this compelling visual journey, we are thrilled to let the nation in on Iowa’s secret, challenge expectations and inspire people to learn more.”   

The This is Iowa initiative is designed to attract more visitors and residents to the state by revealing Iowa’s natural beauty, vibrant communities, economical cost of living and working, cultural amenities and growing business sectors.  

The initiative supports state efforts to attract new residents and train existing workers to fill a growing number of high-demand job openings. Last year, the Governor’s Economic Recovery Advisory Board recommended expanding the This is Iowa initiative.   

View the nationally televised commercial here:  

Visit for stories that showcase what it’s really like to visit, live and work in Iowa.   


This content provided by the Office of the Governor of Iowa, Kim Reynolds as a press release.

Previous articleLove Like Louden 5K to support ImpactLife blood bank
Next articleHumane Soc., For Pets’ Sake help with spay-neuter program
As Iowa’s 43rd Governor, Kim Reynolds is determined to make sure that Iowa’s success is every Iowan’s success. Whether it’s preparing Iowans for cutting-edge careers, fighting for education, improving healthcare and mental health access, or empowering our rural communities, Kim’s priorities are making a difference in all four corners of the state. Her vision keeps Iowans at the center of all decisions, especially in the area of fiscal responsibility. Kim knows that when Iowa taxpayers are able to keep more of their money, great things happen. She also believes in redemption. Kim’s justice reform initiatives carefully balance second chances with victim rights. As Governor, Kim’s strong voice for international trade, agriculture, and advanced manufacturing is opening new markets and maintaining relationships with leaders in China, Mexico, Canada, Israel, Thailand, Vietnam, the Philippines, Germany, Brazil and Argentina, to name just a few. Although she’s traveled the world telling Iowa’s story, Kim is still a small-town girl at heart with common-sense values. These principles are reflected in the Governor’s Empower Rural Iowa initiative and Future Ready Iowa. At age 57, Kim earned a bachelor’s degree from Iowa State University. Then, nearly two years later, on Nov. 4, 2018, she was elected by Iowans to become their first woman Governor. Family means everything to Kim and her husband, Kevin. They have three daughters (Jennifer, Nicole and Jessica) who are happily married, and Kim and Kevin love spending time with their 10 very active grandchildren.