WEST LIBERTY, Iowa–“Community development is what makes me tick,” says new We Lead Executive Director Rustin Lippincott. A southeast Iowa native with a passion for leadership and helping communities succeed, Lippincott looks forward to helping West Liberty Economic Area Development Office continue its mission of maintaining and improving quality of life in West Liberty and surrounding areas.
Always interested in helping cities and their businesses thrive, Lippincott has worked in community development for the past 17 years, spending four years as Executive Director of the Nauvoo Tourism Office in Nauvoo, Illinois, and 15 years as Executive Director of the Fairfield Convention and Visitors Bureau. During that time, Lippincott also took over as director of the Fairfield Arts and Convention Center, helping the venue increase in popularity and profitability.
Interested in moving back towards eastern Iowa (Lippincott grew up in Fort Madison) and impressed by the growth taking place in West Liberty, Rustin eagerly applied for and accepted the position of We Lead executive director. “Being from Southeast Iowa, I’ve been familiar with West Liberty and the recent growth happening,” he elaborated. “I thought it would be a great experience to be part of the catalyst to move West Liberty forward.”
As We Lead’s executive director, Lippincott believes he can help the city continue toward greater economic vitality in a number of ways. These will include coordinating volunteer efforts, promoting the city through social media and other avenues, and working with others in the city to help attract new businesses and encourage their employees to live in West Liberty. Though Lippincott only assumed his new post in mid July, he already feels well situated to tackle these tasks: “I’m excited to be working with the We Lead Board of Directors. The organization is positioned well with their strategic plan and their Regional Learning and Cultural Center in downtown West Liberty to make a considerable impact on the business community and the residents,” he said.
In all these endeavors, Lippincott looks forward to getting to know the people of West Liberty and encouraging them to use their individual talents for the good of their town. “I look forward to meeting the people that make West Liberty tick and are leveraging their community pride and passion to support existing businesses, attract and develop new businesses, housing, and continue the revitalization of this community.” His past experiences will certainly help him help West Liberty continue to prosper.