Salvation Army plans for Rescue Christmas campaign

MUSCATINE, Iowa– As COVID-19 continues to affect the lives of the most vulnerable people in Muscatine County, it has also affected the ability of nonprofit organizations that rely on in-person donations, like The Salvation Army of Muscatine, to serve those in need. With services such as feeding, sheltering, emotional and spiritual care, substance abuse programs, child care, and emergency disaster relief, the Salvation Army makes itself present wherever people have the greatest needs.

However, with social distancing rules in place, the Salvation Army predicts its iconic Red Kettles will see a sharp decline in donations due to decreased foot traffic at grocery stores, malls, and other brick-and-mortar institutions this Christmas season. With more donations accepted during November and December each year than all other months combined, the devastation caused by this downturn will affect not only their organization but also those they serve. This includes the homeless, the hungry, the abused, the addicted, and the forgotten.

This October, the Salvation Army announced they will put their best foot forward to “rescue Christmas.” This initiative aims to increase donations earlier in the year to make up for the losses we expect to feel this winter. The Salvation Army of Muscatine County will continue to provide details about their plans over the weeks to come. If a family needs assistance this Christmas, they can make an appointment to sign up for the food box or toy shop programs by calling the Salvation Army at 563-263-8272 between Oct. 5 and 30.