WEST LIBERTY, Iowa–When Amber Cardona and her husband purchased a building in 2014, she knew she wanted to open a shop of their own. At the time, West Liberty and its downtown had few retail stores, and Cardona knew her family could help change that. “I wanted to do this for the community because West Liberty didn’t have a shopping district and this was a great opportunity,” she said. With the help of her husband, Cardona opened Slightly Vintage. Now, six years later, the store has grown into a fixture in the community and has helped other local business owners gain the courage to strike out on their own.
Slightly Vintage features an aesthetically displayed selection of home goods, including vintage and antique pieces, reproductions, repurposed items, and pieces featuring modern, farmhouse, industrial, and rusty gold looks. For younger shoppers, Slightly Vintage has an extensive Melissa and Doug toy section. Along with selling home furnishings, Slightly Vintage uses their displays and expert advice to help customers figure out how to have their homes reflect their personal styles. “Your house doesn’t have to be match-y, match-y; it just has to be you,” Cardona emphasized.
As Slightly Vintage has made its home in the West Liberty Community, Cardona has enjoyed making friends with both new and returning customers and providing a unique atmosphere unlike any other store in town. “It’s about the experience and the relationships,” she stated.
Most of all though, she loves the role her store has played in inspiring other small businesses in the area. “One thing that I love about our store, and other people have told me this too, is that it’s really been the catalyst to bring in other retail opportunities.”
Cardona also likes the example that starting a business sets for her children. “It shows our family and our kids that they can do anything they put their minds to,” she added.
Currently, Slightly Vintage has variable hours due to the COVID-19 pandemic. For the most up to date hours, visit Slightly Vintage’s Facebook page. For more information or to contact them, you may send them a Facebook message, call (712) 330-1384, or visit their website. Cardona also encourages people to watch for more information about their upcoming Falliday event from Oct. 2-4, which will showcase the best of both their fall and holiday items.
For Slightly Vintage, six years marks just the beginning of their time in the community. In the coming months, Cardona looks forward to updating the product lines the store has to offer while staying true to their original vision.