Jerry Purviance
Jerry Purviance
Jerry Purviance has years of experience with all things outdoors and looks forward to helping you discover the joys of fishing and more.

Muscatine Living

Being in the bait biz for almost ten years, one thing I can tell you with certainty, the dog days of summer equals stink bait sales. I mean a truckload of it!! Midwest anglers know that when the water warms up, post spawn catfish are ready to dine on stink bait.

Yes, this miracle bait in a jar is deadly when it comes to putting catfish in the boat or on your stringer. The only problem is, you kind of got to get past the smell of what’s in the jar to use it. After all, it tells you up front what it is. It isn’t named floral aroma bait for a good reason.

Now, there are many types and brands out there, but in my ten years of doling it out by the case and jar, there has been no better seller than Sonny’s. Whether regular or blood, no other stink bait came close to selling like Sonny’s did. I shipped the Iowa original as far away as California and Florida and everywhere in between.

Now, If you noticed a sentence back, I used Sonny’s in past tense. That’s because the iconic name is no longer used. Still made in Farmington, Iowa. Yes. Still made by the same family that’s been making it for over twenty years? Yes. Still the same formula? Yes, and about 100 more yeses to any question you have about the bait formerly named Sonny’s.

Sonny’s three sons now run the company. For whatever reason, a reason that will remain between father and sons, Sonny gave them the biz awhile back, but not the name. So, in a little clever bit of marketing, the three brothers that have been making the bait since about day one came up with a solution. The new name to be was Triple S Channel Catfish Bait.

Why Triple S? It doesn’t take too much of sleuthing to figure that out. Sonny’s Super Stinky. That’s what the three S’s stand for, or should I say the Triple S’s.

Since Jerry’s Bait and Tackle has been buying Triple S directly from Hootman Brothers Manufacturing for years, I know for a fact that this is the same exact recipe and procedure that made Farmington, Iowa, famous. I’ll hear a few guys say in the shop, “Nah this is different,” or, “the folks that bought the company changed the formula.” I just kind of give a little chuckle because I know it’s the same family I’ve been doing business with for the last ten years.

Trust me nothing has changed. Triple S, formerly known as Sonny’s, outsells, out fishes, and catches more than any other stink bait on the market, nine to one. The name may have changed, but the bait has not. If you’re wanting that mid to late summer catfish action without a lot of bait prep or hassle, stink bait is the way to go. The warmer the water the hotter the bite. See ya round the minnow tank.

Latest News

More Articles Like This

Muscatine Today

MTS- Brandon is here to talk about Fat Cat

Today on the show Scott Schultz from Impact Fitness and Nutrition is here to talk about more healthy fitness tips. Then if you are looking to get your car cleaned up from the winter listen to today's show to learn about a business in town that can help you with that and more..... Thank you to our show sponsors: Harpers Cycling and Fitness, Beckey Insurance, Muscatine Power and Water, RIVO Plumbing and Heating, ImpactLife Blood Center, Lutheran Living, Toyota of Muscatine, Impact Fitness and Nutrition, Sun Tan City Muscatine, Real Estate Resource Associates, UnityPoint Health Trinity Muscatine and Hy-Vee Muscatine #muscatinetodayshow #goodmorningmuscatine #KindnessIsFree

DMSN Broadcasts

Manta Rays Swim

Join us as the Muskie Boys Basketball team hosts the North Scott Lancers! Watch Your Way: Discover Muscatine Facebook Discover Muscatine YouTube DiscoverMuskie Twitter Muscatine Power and Water Cable Channel 3 Brought to you by Muscatine Power and Water, Muscatine Lawn and Power, Hy-Vee, Bayer of Muscatine, First National Bank of Muscatine, Affordable Metal Manufacturing, Eastern Iowa Power Washers, Arty’s Ice Cream and Grill, Rivo Plumbing and Heating, Riots and Rebelle’s Salon, Bickford Senior Living, Let’s Eat, Muscatine Community Y and the Youth Sports Foundation. #DMSN #MuskieSports #Muscatine #MuskieSchools #basketball #prephoops #prepbasketball

Talk of the Town

No sugar tonight

Shout-out to the legendary band, The Guess Who, and their song "No Sugar Tonight/New Mother Nature" for the inspiration for the title of this...

Muscatine Area News