Vision 20/20 Hires CEO
by Muscatine Vision 2020
January 18, 2020

MUSCATINE, Iowa–Muscatine native Cheryl Plank returns to Muscatine as the CEO of Vision 20/20, a collaborative initiative between the Muscatine Welfare Association, Senior Resources, Crossroads, and the Muscatine Center for Social Action (MCSA). Vision 20/20 will address and coordinate the work of these four Muscatine non-profits in providing services to better meet the needs of senior, disabled, and displaced persons in Muscatine County. Vision 20/20 will develop an organization system and staff to maintain and support the integrity of the services provided to and for Muscatine County residents. The collaborative work of Vision 20/20 will encourage and assist the sustainability of these four organizations, and potential additional nonprofits, and their services in the City and County of Muscatine, Iowa.

President of the Board John Beckey stated that Vision 20/20 has a simple structure. “If we put the right organization structure in place now, focused on leverage, efficiency, and effectiveness, Vision 20/20 can lead to a sustainable future,” he elaborated.

Vision 2020 hired Plank because of her more than 30 years of experience in the nonprofit sector and her success in a variety of leadership roles. She began her career right here in Muscatine at the local Muscatine YWCA. Plank also proved instrumental in the growth of Lutheran Service in Iowa (LSI) in Muscatine and around the state, where she spent nearly 18 years in a variety of positions, most recently serving as vice president. Her experience spans a range of programs, demonstrating a strong record of leadership, management, policy development, relationship building, and a passion for service that has impacted the lives of many people.

Plank has a solid history of producing results within a limited budget and has worked with various funding sources. She deals effectively with staff teams, customers, executives, legislators, and stakeholders throughout the state of Iowa on a regular basis. She possesses uniquely broad, deep, and diverse experience.

As an organizational and servant leader, she understands the absolute importance of modeling behaviors that always, and in all situations, reflect the organization’s values and manifest its mission.

She believes that successful change begins with effective communication, a clear vision, and an inclusive approach. “I am pleased and honored to be chosen as the CEO for Vision 20/20 in Muscatine. I believe my experience and knowledge of Muscatine will be an asset to this new association. It fits well with my personal mission to use my abilities to serve, support, and sustain peace and understanding through compassionate action,” said Plank.
For more information, please contact Plank at (563)-263-7292 or email

Recent Stories

Recent Shows

Get Discover Muscatine in Your Inbox

Select list(s):