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Thursday, June 4, 2020

Yes, You Can Help!

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Mike Ruby
Mike Ruby
A Muscatine resident for over forty years, Mike Ruby had careers both as a teacher at Muscatine High school and as a writer for nonprofit companies. Now retired, Ruby continues to cultivate his love for writing by contributing monthly Ruby's Reflections to Discover Muscatine newspaper.

I have been a supporter and cheerleader for the Salvation Army for decades. It’s amazing the amount of good work they do in Muscatine County as well as around the world.

This year’s Red Kettle Campaign kickoff takes place Thursday, November 14th, at 5:00 pm at Pearl City Station on the riverfront. This is the Salvation Army’s annual flagship fundraiser that is totally dependent on the generosity of citizens like you and me. Every dime that is donated stays right here in Muscatine County.

Last December, I parked my car in the Walmart parking lot on a busy Saturday morning and realized no one was staffing the red kettle at the east entrance. My morning was flexible, so I decided to do an experiment. I sat in my car for 15 minutes to count how many people placed a donation in the kettle. Sadly, not a single person! I left my car, walked to the kettle, and decided to ring the bell for exactly one hour, counting the number of people who would hopefully make a donation. I was pleasantly surprised that 55 generous people dropped money into the kettle. One hour later, I returned to my car, keeping a watchful eye on the lonely kettle. Again, during the next 15 minutes, not a single donation was placed in the kettle even though scores of holiday shoppers passed by it.

The results of this experiment are clear. When someone tends a Salvation Army Red Kettle, greeting people with a smile and friendly hello, generous donors will respond.

It will take an enormous effort to raise the $180,000 needed to fund the 2020 Salvation Army programs. Yes, we can do it, but only with your help. Remember, all donations stay right here in Muscatine County.

Families with young children, students, and seasoned citizens are needed to make the Red Kettle Campaign a resounding success. There are inside locations with chairs available for those who are unable to stand or be outside. You can sign up to ring the bell at www.registertoring.com or call the Salvation Army office at (563)-263-8272.

An excellent way to help is for a civic club, business, church, small group, choir, card club, sewing circle, school group, etc. to be responsible to fill one full day of bell ringers at a specific location from 9:00 am – 8:00 pm, especially for Fridays and Saturdays. What a huge impact that would make!

During this holiday season, please be generous with your time as well as your wallet for the Salvation Army. We need your help.

How will you help make this year’s Red Kettle Campaign successful?

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